The new-comer has the technical skills of an OG, while his old-school Houston-influenced rapping style stays fresh.īut Rocky isn’t entering the rap game alone, his crew better known as the ASAP Mob is churning out tunes as well. The mixtape along with the production value of “Peso” gained him quick recognition within the rap community. Rocky’s first free release LiveLoveA$AP, came out in October 2011. A father in prison and a brother’s death inspired him to begin rapping, but most of his current lyrics spout the lifestyle of a Harlem native. The rapper/songwriter/director hails from New York and like most of the Greats, comes from a troubled childhood. The 24-year-old rapper released self-directed music videos for “Purple Swag” and “Peso” on Youtube just over six months ago and now he is sitting on a 3 million dollar deal with Polo Grounds/Columbia Records. ASAP ROCKY IS another example of how the internet has changed the music industry entirely.
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